Nothing to say about Brad and Angelina

A newsman writes about the insidiousness of blogs, using his own as example:

The Tail That Wags the Blog
They behave like fun-loving slackers,
but they're secretly staging a coup
By Joel Achenbach
Sunday, August 21, 2005; Page W13

extracts:



[My] blog originated as a catch basin for mental detritus, for the kind of stuff not good enough for print, but too good to waste on casual conversation or, worse, mere thinking. But this spring I began allowing "comments," and the blog suddenly mutated. America, it turns out, is full of smart, clever, creative people who happen to have no interest in working and whose employers have unwisely given them Internet access. Thus every day, on my blog, these strangers show up, just to shoot the breeze, flirt, kvetch, veer off topic and, most of all, pay zero attention to what I have written.

As an artist, my normal impulse is to write things that people don't care about and, ideally, can't even understand. Gibberish. But my freedom of expression is hampered by the blogging software that tracks every page view. In the old days, the age of print, a journalist had very little data on how many people read a particular story. Now I can track readership second by second, eyeball by eyeball. It's obvious what people want: political screeds and celebrity gossip. A few weeks back, I blogged three paragraphs on Karl Rove. Someone at Google News linked to the blog, and a Rovestorm erupted, a festival of vituperation, with a commensurately outstanding number of page views.

The continual focus-grouping explains why most bloggers write as though their primary goal is to rise in the Google search results. The more you mention people like Brad Pitt and Angelina Jolie, the more readers you will have, and the more links, and the more you will rise in Google's estimation. I have nothing really to say about Brad Pitt and Angelina Jolie, and am not even remotely interested in Brad Pitt and Angelina Jolie, but I know that my blog will be read by more people if it mentions famous celebrities who might be secretly boinking, such as Brad Pitt and Angelina Jolie.

Read Joel Achenbach weekdays at washingtonpost.com/achenblog.