Thursday, January 13, 2005

WHFS all Latino all the time

From the Washington Post:
WHFS Changes Its Tune to Spanish Alternative Rock Pioneer Targets Latino Audience

By Teresa Wiltz and Paul Farhi
Washington Post Staff Writers
Thursday, January 13, 2005; Page A01

WHFS-FM, the Washington area radio station that was a pioneering purveyor of alternative rock to generations of young music fans, did a programming U-turn yesterday by ditching the genre for a Spanish-language, pop-music format that transforms it into the largest Spanish-language station on the local dial.

In an instant, the station abandoned the likes of the White Stripes, Green Day and Jet for middle-of-the-road superstars such as Marc Anthony, Juan Luis Guerra and Victor Manuelle.

Read the rest on the WP site.

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